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In this ad, the girl’s car is compared to her dog. She grows in her life accompanied by her dog but we see the car at some moment in this video and at the end, the final sentence presenting the car is “a best friend for life’s journey”.

·      The object of the advertisement here are the Chevrolet’s cars and the target are people who have pets. But, as for me, even people who don’t have animals can be targeted by this ad because it highlights the fact that car is the product that will follow us during our lives.

In France, it would maybe not be understand. Indeed, most of people would be wondering what is the link between a car ad a pet and that would not inspire confidence to the brand, that would not seem professional.

In France, I never saw car ad comparing car to a friend or other thing. Most of the time, the car is presented for its characteristics (its quality, the brand, its design, its price…) and sometimes the way of life it can procure such as having a high level of life. Let’s see a French ad to compare:  

Here, it is clearly the physical aspect of the car which is enhanced and this product appeal people to buy the car more for itself than as a mean to do something else.

Canada is fifteen bigger than France and inhabited by half less people. So: most of the activities and building are spreader than in France.

That’s why, to my mind, cars here are more consumed as only a MEAN of transportation than as a product in itself. I can’t generalize for all Canada but in Newfoundland, I didn’t see really luxury cars. Moreover, in Newfoundland, a good car is a big truck so that being able to drive in the snow and carry some stuff. So, they value a car more on its convenience than on its aesthetic or the brand.

Indeed, roads are covered with snow during a huge part of the year and this snow quickly becomes dirty because it melts, is polluted by car rejections and people walk on it. So, most of the cars are quickly spotted by this snow which doesn’t make them good looking. Because cleaning his car would ask a washing per day, I guess people don’t really mind about the look of their car.

 That emphasizes that: a car is a MEAN to have a good social life such as going to work, do shopping or see one’s friends. Indeed, the other foreign students and I don’t have a car and we notice that most of the travels are quite complicated if we can only use public transports. There are only few bus lines, they don’t pass very frequently and bus stops are not really comfy (it is sometimes only a little placard on a post). Moreover, stops’ names are not announced inside of the bus so, if you are doing an unknown ride, it can be difficult to find the stop. Hopefully, bus drivers are most of the time very kind and help us.

Obviously, my statement is not true if we compare a Canadian living in Montréal where he can have many public transports and French who live in countryside. But, I can assure that in Canada, public transports are in general fewer than in France. so taking public transports is quite difficult and takes time so having a car is almost mandatory to have a comfy life. That’s why, in this advertisement, they compare her car as her best friend.